Wednesday, September 18, 2013
Georgetown County’s Tourism Management Commission (TMC) met on Thursday at The Lachicotte Company in Pawleys Island. A quorum was not present.
The scheduled guest speaker Steve Goggans, owner of SGA Architecture and a founding member of the Citizens Coalition for Ocean Highway (CCOH), was unexpectedly absent. Goggans was supposed to update commission members on the Coalition’s current progress — working with Georgetown’s County Council — regarding the creation of a task force to review the project.
The remainder of the meeting moved quickly and was uneventful.
Lauren Cobb, the TMC’s tourism marketing director, gave a brief overview of the year-to-date financials. The TMC is currently running under-budget with regard to marketing expenditure. This is because of slight changes in Accommodations Tax reporting that necessitated some cuts earlier in the year.
However, Cobb reported that there will be a fall round of grants which will bring all figures in line.
Other details included web analysis and social media reports in line with forecasts. A change in Google algorithms predicated a drop in organic search numbers, but Cobb is researching new ways to drive traffic to www.hammockcoastsc.com.
For example, a new calendar is more user-friendly and allows locals to post their own events on the website. Locals are encouraged to take advantage of this service. All posting are subject to review.
The Hammock Coast Facebook page recently reached 10,000 fans. Georgetown County is showing an approximate 10 percent, year-to-date increase in Accommodations Tax collections.
Cobb shared a new YouTube video entitled “Hammock Coast in the Fall.” Clocking in at a bit over three minutes, this tourism piece represents collaboration between the TMC and Pawleys Island Festival of Music and Art.
The next TMC meeting will be Oct. 10 at 3:30 p.m. at The Lachicotte Company. Meetings are open to the public.
By Kimberly Duncan
For The Times
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