Branding Georgetown to sell to businesses and future residents

  • Wednesday, May 28, 2014

Eileen Keithly/For South Srand News Andy Kovan,VP/Account Planning and Development Director - The Brandon Agency/Myrtle Beach, listens to the stakeholder share their ideas on how to make Georgetown more appealing to visitors and future residents.  

The City of Georgetown’s Economic Developer Tee Miller held a weeklong series of meetings at the Maritime Museum on Front Street last week, drawing out local downtown business owners and city officials on how to develop and market downtown Georgetown to attract businesses and future residents to the city.

The collective vision of those in attendance suggested that the focus should be on the downtown’s history and natural resources, including its waterways.

Miller invited downtown stakeholders to join him at the meeting in hopes they could give input that would assist him in developing a viable, relevant and credible brand and brand positioning for the City of Georgetown.

“Your opinions are extremely important,” Miller told the groups of about dozen people who attended each meeting.

After giving a brief introduction and laying out the format for the sessions, Miller called upon Andy Kovan, vice president of The Brandon Agency to conduct the meeting.

Kovan posed numerous questions to the attendees, a mix of downtown merchants, museum marketing specialists, and Georgetown City Council members. “I need to know why you love your city. I need to know why you came here, and what keeps you here,” Kovan said. Using a large white flip board, Kovan took notes of the comments on his board and referred back to them when summing up the meetings.

The attendees were very communicative with Kovan, interacting and appreciating the opportunity to be involved with the process.

They seemed to agree on several assets of the downtown – its history, waterway, natural resources and southern charm of the city were four major draws to both residents and visitors.

They also agreed that the Arcelor Mittal steel mill should take some ownership in “sprucing up” its end of Front Street.

“I’m so pleased with the turnout, and am looking forward to having more meetings of this type,” Miller said at the close of the final meeting.

In a statement to the Georgetown City Council later in the week, Miller said one of his goals is to “get this city to a place where our hometown kids want to return to after they go off to college, and start their careers in the city where they grew up.”

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