GBA merchants hold workshop forum

  • Thursday, March 20, 2014

For the second time this month, the Georgetown Business Association held a workshop meeting for merchants to discuss business, promotions and marketing ideas for the city of Georgetown.

Led by GBA president Matt Wesolowski members agreed that promoting Georgetown and its many amenities was the best way to attract more visitors, shoppers and tourists to our city and at the same time encourage residents to shop locally instead of going to Myrtle Beach and Charleston.

New brochures with updated information combined with a map of the city showing locations of retail shops, restaurants, museums, and specialty shops are being printed and paid for by the GBA and Accommodations Tax money. Merchants were not charged to be listed in the brochures.

Not only will the brochures be available locally but will also be placed in visitor centers along interstates and mailed to prospective visitors in North Carolina and Georgia. The GBA is also making plans to contact local realtors for possible distribution and display of the brochures in combination with realty information.

Other discussion centered around the GBA working with the City of Georgetown and the Georgetown Chamber of Commerce to combine promoting and marketing so all three entities are not duplicating their efforts.

Tee Miller, director of marketing for the city said, “It’s tough for Georgetown to market itself when we’re geographically located between two major tourist attractions which draw thousands of people to both their areas.”

Upcoming local events planned are the annual Easter Egg Hunt on April 19 beginning at 9 a.m. in Rainey Park, Merchants Open Forum and Idea Exchange, April 17 at 5:30 at Beef O’ Brady’s and a new event for Georgetown, “The Blessing of the Fleet” which will be held Saturday, April 26 at 1 p.m. at Francis Marion Park.

The GBA board members will meet Tuesday, April 1 at 8:30 at the Georgetown County Museum.

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